Author Topic: New Newsletters launched!  (Read 46578 times)

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Offline antiquary

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Re: New Newsletters launched!
« Reply #15 on: October 02, 2010, 10:30:42 AM »
Have just received the latest E.Mail newsletter - 2 10 2010.
Very good content once again - congrats all round.
Is it just me or is the sound missing from the Video ?
 :roll:
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Offline eddief

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Re: New Newsletters launched!
« Reply #16 on: October 02, 2010, 10:49:43 AM »
Nearly 1500 viewings since it was first posted on YouTube late yesterday afternoon.

Here's hoping they all translate into nibbles at the £365k!
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Offline brains_mt

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Re: New Newsletters launched!
« Reply #17 on: October 02, 2010, 11:02:31 AM »
£365000 divided by 1500 is £243 per person.

The only reason Ive done that is to show how little a lot of people have to give to make a large amount. If it was 15000 it would only be £24 per person. Given that some give more and some give less, Im certain we can do this!!!!! :D
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Offline eddief

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Re: New Newsletters launched!
« Reply #18 on: October 02, 2010, 11:21:12 AM »
Some interesting statistics from the 2008/09 campaign:-
- the most common donation was £50 (£10, £20 & £100 also being prominent spikes)
- the average was £60
- the total number who pledged was around 9,000

Remember that Gift Aid adds (approx) 20% to the face value of each donation so that a donation of £50 is worth approx £60 to XH558.

No room for complacency, but I'm fairly positive about it all - certainly an improvement on 2009, 2008, 2007, 2006...  ;)

After all, we've contacted far more people this time around - and with a far better message (relatively small, short-term glitch in cashflow vs needing a very large proportion of our budget from the 'begging bowl').
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Offline eddief

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Re: New Newsletters launched!
« Reply #19 on: October 02, 2010, 11:42:53 AM »
And guess what..?

If we assume a typical level of Gift Aid (20%) then that £365k shrinks to £304k (Gift Aid provides the balance).

So realistically, we're looking at around £300k of donations (with Gift Aid) from approx 25,000 people.

That's £12 per head but (of course) only a small proportion will donate.

Using the known average of £60 per head from 2008/09, we'd need 5,000 donors from an initial 'population' of 25,000 which seems attainable to me?

Of course the 25,000 figure is only a subset of those who will learn of the appeal - we will also pick up more supporters over the coming weeks via national press, forwarding of emails, word of mouth, etc.

Looking quite feasible I would say.
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Offline wcg

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Re: New Newsletters launched!
« Reply #20 on: October 02, 2010, 12:36:00 PM »
I think it's already been asked elsewhere , but......
Is the "Totaliser" going to make an appearance for this Appeal ??
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Offline katie_t

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Re: New Newsletters launched!
« Reply #21 on: October 02, 2010, 01:07:35 PM »
I was contacted by someone in the local area this week whose request to redeem his pledge earlier in the year had got lost in the post.  Given that there were quite a few unredeemed pledges, are there plans to revisit them during October?  Surely a good number of these will, similarly, have been lost by 'good old Royal Mail' or ended up at the bottom of someone's intray and just forgotten about??

I'm sure this is already in hand  :)  and I'll pass on details of any more I come across to the Trust.

Sorry that this is off-topic (and may already have been covered somewhere  :? ).
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Offline vulcanlover

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Re: New Newsletters launched!
« Reply #22 on: October 02, 2010, 03:57:39 PM »
I'm still not receiving any bewsletters.
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Offline sickbag_andy

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Re: New Newsletters launched!
« Reply #23 on: October 02, 2010, 04:03:24 PM »
Quote from: "vulcanlover"
I'm still not receiving any bewsletters.


I'm sure there's one in your inbox!

BTW what's a bewsletter?
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Offline eddief

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Re: New Newsletters launched!
« Reply #24 on: October 02, 2010, 05:15:02 PM »
Yes indeed - the totaliser will be making an appearance.
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Offline vulcanlover

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Re: New Newsletters launched!
« Reply #25 on: October 02, 2010, 05:57:06 PM »
Quote from: "sickbag_andy"
Quote from: "vulcanlover"
I'm still not receiving any bewsletters.


I'm sure there's one in your inbox!

BTW what's a bewsletter?

Thanks Andy!

And a bewsletter is what you end up with when you can't be be bothered checking before posting! :D
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Offline eddief

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Re: New Newsletters launched!
« Reply #26 on: October 03, 2010, 12:19:30 AM »
Now up to 2,342 views of the YouTube video - not bad for just over 24 hours...  

This is approximately 100 views per hour - or nearly two every minute since the video was first published.

I'd say that we are definitely 'reaching our audience'.

Time will tell if 'reaching' them equates to donations...
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Offline sickbag_andy

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Re: New Newsletters launched!
« Reply #27 on: October 03, 2010, 08:04:25 AM »
Quote from: "vulcanlover"

And a bewsletter is what you end up with when you can't be be bothered checking before posting! :D

I'm very disappointed in you Rob! I was expecting you to say a bewsletter is a letter that you read over a pint in the pub! :lol:  :lol:  :lol:
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Offline speedy

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Re: New Newsletters launched!
« Reply #28 on: October 03, 2010, 08:57:18 AM »
Quote from: "sickbag_andy"
Quote from: "vulcanlover"

And a bewsletter is what you end up with when you can't be be bothered checking before posting! :D

I'm very disappointed in you Rob! I was expecting you to say a bewsletter is a letter that you read over a pint in the pub! :lol:  :lol:  :lol:

Everyone knows that it's a publication from Symantec; news about BackUp Exec for Windows Servers....  :twisted:
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Offline jangor

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Re: New Newsletters launched!
« Reply #29 on: October 03, 2010, 11:43:13 AM »
A great video................. :D

That surely must get the message out to the masses,speaking of which, I am now going to send the link to all my contacts, and also post it on the forums that I use ;)

EDIT .

Job done , on its way to 30+ contacts... :D  :D
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